As the Lightbulb team and company grows, we knew that it was time for a revamp in our brand. Every successful company in history has a mark that distinctively defines them. Recognizability stems from marketing but begins from the mark. Apple keeps it’s silhouette constancy, Nike’s mark is simply a swoosh, and McDonald’s golden arches creates an appetite, as proven in color studies pairing the red with yellow. That’s why food companies such as Wendy’s, Burger King, and Sonics keep this color combo.
The time came where we needed a new brand identity that had a visual representation of who we are and what we do. We needed a logo that carried appeal, was easy to remember, and embodied modernism. After a few dozen mock ups and coming up with several sketches, we were not able to agree upon anything we truly enjoyed. We must have went through a few different designers and spent countless hours trying to come up with a new mark. Months went by and we still haven’t settled on one – disappointed as we were, we did not rest our laurels.
After months of design failure, a ‘lightbulb’ came to my head. I had remembered a designer’s company and work that I once stumbled across in the past called Design Rehab. Design Rehab is a design consultancy that focuses on brand strategies, identity and concept development for corporate and boutique clients. His work was creatively unique and definitely attention grabbing. I knew he knew what he was doing and I just I had to work with him. It wasn’t before long a simple query yielded results for a designer named Barry Lai. It just so happens he lives in the Bay Area and had a mutual friend we shared. (Shout out and big thank you to Quyen Pham for connecting us). After the introduction of our problem, he knew exactly how to rehab our brand mark.
The Creative Process
Starting from the ground up, Barry took inventory of our brand and fully digested it before individually assessing goals. Leaving no stone unturned, he pitched ideas and spoke of the conclusion with detail as if the final mark was in his head. We saw that the connection was there and knew that we had a common goal in mind. Creativity takes time but passion yields faster and more accurate results. In a matter of time, we were blessed with a facelift and new knowledge of the company.
The Final Logo
We modeled the company name after the ubiquitous object we use daily for conceptual reason but the inventor of the light bulb, Thomas Edison is also the original inventor of the motion picture camera. This natural kinship only made our brand more fortified as a concept. Barry naturally understood that and married the two pieces of early technology to give us the elements of a light bulb and modern day video. After two months, a few meetings and revisions, we were caught at the intersection of making the brand mark yellow or red. Our decision was made. We finally were able to rid our past mark and agree with the new.
Ladies and gentlemen, we proudly introduce to you the all new Lightbulb logo by Design Rehab:
A big shout out and thank you goes out to the creative inspirational genius, Barry Lai of Design Rehab. Thanks for tuning in and we hope you like it.
Take a sneak peek into Design Rehab with video entitled Inspiration: